What To Know | Air Jordan 4 Bred Reimagined

Jumpman drops the Air Jordan 4 Bred Reimagined this month, continuing Jordan Brand’s highly anticipated Spring/Summer collection of retros. This release marks the fifth time the classic Black and Red combo appears on the signature Jordan model. This specific retro is the first time a Jordan 4 has been included in the new Reimagined series. In case you missed the introduction of the series with the 2022 Air Jordan 1 Lost & Found, these releases take notable colorways from iconic silhouettes and add in new, upgraded features and/or materials to give the shoe, and the shoe’s story, a second life of its own. This fresh take on the fabled Jordan 4 colorway is packed with luxurious and high-end details, so whether you’re new to Jordan Brand or are just looking for more information on this particular drop, here’s everything you need to know about the Jordan 4 Bred Reimagined.

The new Jordan 4 Bred Reimagined drops this year

Let’s take a step back. It’s 1989 and Michael Jordan solidifies his G.O.A.T. status with a play solely known as “The Shot”. In the Chicago Bulls’ 1989 first-round Playoff game against The Cleveland Cavaliers, Jordan hit a buzzer-beating shot to help the Bulls advance to the second round of the Playoffs. And what pair of shoes was Jordan wearing? That’s right, the Air Jordan 4 Bred. 

“The Shot” not only showed the world the star power of Michael Jordan but also put the Jordan 4 Bred on the proverbial map as one of the most iconic sneakers of all time.

Since then, the Air Jordan 4 Bred has continued to be one of the most coveted colorways and silhouettes in the sneaker community and pop culture at large. It’s been retroed five different times, each with a different look and feel, but 2024’s upcoming drop is the Bred’s most eccentric look yet.