StockX Launches New Global Brand Platform, Own it

Published Jul 11, 2022 - Company News

— Created in partnership with Mojo Supermarket, StockX encourages people around the world to embrace their self expression and own it — 

WATCH OWN IT HERE

Today, StockX, a leading global platform for trading and consuming current culture products, launched a new global brand campaign anchored in the idea of owning it.

Owning it is a celebration of self expression and inner confidence. The new platform serves as an ode to the importance of an unwavering sense of self.

Rooted in a hero film, the audience gets short glimpses into the lives of various people in different places, settings, and subcultures. But the thing is, their faces are never shown. Viewers are instead looking into their style, their hobbies, their passions, and their artistic expressions. From Magic the Gathering fanatics, to gamers/streamers, to a parent and child designing LEGO floral arrangements; the viewer can learn everything they need to know about the person through how they express themselves, and the attitude and confidence in which they do it.

Deena Bahri, CMO, StockX: “StockX is so much more than a place to buy and sell sneakers. We’ve fostered a community rooted in access and inclusivity where people can play to their passions and express themselves freely. Own it is the embodiment of that ethos. Whether it be art, collectibles, apparel, or electronics — StockX empowers everyone to connect to culture through the things that bring them joy and this brand narrative reinforces the point that it is a platform through which you can find confidence, claim your identity, and truly own it, whatever your ‘it’ may be.” 

The campaign was created in partnership with creative company Mojo Supermarket.

Jake Herman, Senior Producer, Mojo Supermarket: “Mom always told me ‘wear the clothes, don’t let the clothes wear you.’ Our campaign explores the thought that good things empower you, and signal to others who you are, before you even need to tell them. Because there’s a difference between having something and owning it, right? Owning something isn’t just physical. When a person takes something that’s uniquely theirs and really owns it, they ooze confidence. Just by looking at them, you know exactly who they are, what matters to them, and what gets them out of bed in the morning. The items that you find on StockX allow you to unlock that feeling. The limited editions, the hottest commodities, the fringe products that excite even the guiltiest of your pleasures. But we were very cognizant that this should not be a fashion or product-driven film. It’s a character study. The faceless people featured are owning it in every facet of their being. So we’re not just dressing our talent to look cool. We’re giving them backstories. The way they dress, the way they act, and the objects they choose all reflect who they are. That’s what owning it means.”

As StockX continues to invest heavily in global expansion, the spot is set to run across the US, UK, Canada, France, and Germany markets. In addition to both 30 and 60-second spots, the platform will extend the reach of the own it brand narrative through a series of IRL extensions including an activation at TwitchCon Amsterdam and a first-of-its-kind physical-digital Discord experience in its global Drop-Off ‘retail’ locations. StockX will also amplify the message through forthcoming partnerships with Marvel, Snap, and VOGUE.

The film was also directed by Elliott Power of Love Song in his first solo-directed commercial to air in the U.S. With Elliott’s extensive background in music, film, and fashion, he brought a unique style and artistic expression to best visualize what own it truly means.

To learn more about the campaign, head to StockX.

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ABOUT STOCKX

StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel and accessories, electronics, collectibles and trading cards. StockX’s powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach affords access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on market value. The StockX platform features hundreds of brands across verticals including Jordan Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton, Gucci; collectibles from artists including KAWS and Takashi Murakami; and electronics from industry-leading manufacturers Sony, Microsoft, Nvidia, and Apple. Launched in 2016, StockX employs more than 1,500 people across offices and 11 authentication centers around the world. Learn more at www.stockx.com. 

ABOUT MOJO SUPERMARKET

Mojo Supermarket is a Brooklyn-based creative company making work that changes the way people think. Working with adidas, Girls Who Code, Match, Savage X Fenty, Truth Initiative and many more, Mojo Supermarket helps brands cut through the disposable and develop consistent brand platforms. Mojo has gained notoriety for its work including DojaCode, Depression Stick, and Give Her a Break, and has received top honors including Ad Age Agency to Watch 2020, Standout Agency 2021, and Best Places to Work 2021. 

Learn more at mojosuper.market.

ABOUT ELLIOTT POWER

Elliott Power is a West London multi-disciplinary artist whose work spans music, film-making and photography. Learning his craft under award-winning director Daniel Wolfe, Elliott’s solo directing career has gone from strength to strength, with his work recognized for its strong visual language and his ability to create immersive, emotionally charged worlds.

A true multi-hyphenate, Elliott has collaborated with the likes of Warren Du Preez & Nick Thornton Jones, for their exhibition “Immortal” (alongside Bjork and Iris Van Herpen). As well as providing soundtracks for fashion brands such as Wooyoungmi and Stone Island, Elliott has recently collaborated with London musician and counter-culture figure James Lavelle on his “Daydreaming with Stanley Kubrick” exhibition at Somerset house and Saatchi gallery’s immersive sound design exhibition “Beyond the Road.”