Founded in 1911 in Biella, Italy, Fila is an athleisure and sportswear brand currently headquartered in South Korea. Originally focused on producing underwear for people living in the Alps, the brand began to produce sportswear and sneakers in the 1970s, even landing an endorsement deal with Björn Borg, a tennis star. The brand grew in popularity thanks to Borg, especially once he began to win matches while wearing the famous “F" logo.
In the 1990s, Fila began to shift its focus to selling shoes in the U.S., as opposed to apparel in Europe. The brand landed a few sponsorships with high profile basketball players, including Grant Hill, and by 1995, it was the fastest-growing footwear brand in the U.S. Today, one of the most well-known partnerships it has is with superstar boy band BTS, which they formed in 2019. They are currently global ambassadors for the brand. The company also has sponsorships around the world with a number of high-profile athletes, including a number of tennis stars.
Fila shoes are still quite popular today in the U.S. Although it's known as a sportswear brand, many people wear the shoes as part of everyday casual attire as well. Known for their high top sneakers, like the Fila Grant Hill 2 25th Anniversary Black the brand also has plenty of low tops to choose from, if that’s more your style.
With plenty of options and styles to choose from, let Fila unlock the athlete (casual or professional) in you with its quality line of footwear! You can’t go wrong with any pair, and they go great with just about anything, from workout gear, to tennis sets, to casual everyday outfits.
