Once upon a time the adidas Ultra Boost 1.0 was just a high-performance niche running shoe pretty much only known in the world of runners. But then it was boosted (pardon the pun) into the fashion and lifestyle world thanks to Kayne West. He wore the adidas Ultra Boost 1.0 in triple white, not to be confused with the Show Me The Money White model.

Taken by surprise by the public demand, retailers couldn’t keep their shelves stocked fast enough. Let’s take a look at why it’s so popular and what makes it unique. First there’s the soft, springy BOOST cushioning in the footbed which has been designed to return energy with every step. The Ultra Boost 1.0 also uses PrimeKnit technology, which can best be described as a sock-like fit designed to keep feet supported, ventilated, and cool.

The Ultra Boost has grown and expanded over time, but ultimately it was the adidas Ultra Boost 1.0 that started it all and is now known as one of adidas’ greatest innovations. adidas has released some killer colourways, such as the golf-inspired SNS Tee Time, and the college collection inspired by 13 colleges across the United States.

Because they are so versatile, adidas Ultra Boost 1.0 sneakers complement a wide range of styles from business casual and sporty to elegant. Combine them with t-shirts, hoodies and comfortable jeans for a relaxed look. If you want the focus to stay on your sneakers, then go with neutral-coloured clothes such as white, black or grey. At StockX we recognise the following this sneaker has and are proud to offer a wide selection. Shop them all here.

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adidas Ultra Boost 1.0 Cream Chalk (2018/2022)

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US$165