Under Armour was founded by Kevin Plank, a former college athlete turned businessman who wanted to make sports apparel that didn't get soaked with sweat. Even though Under Armour started out with moisture-wicking t-shirts and first entered the world of footwear with football cleats, it soon established itself as a force to be reckoned with among fans when it started releasing athletic shoes in 2008.
Under Armour's footwear line is heavily influenced by their partnership with Stephen Curry, one of the NBA's most valuable players. The Curry line features some of the best Under Armour shoes on the market, and it all started with the Curry 1 that introduced Anaform and Charged Foam that joined the Micro G mainstaple material. What does all this mean? This shoe provides great court feel, cushioning, traction and support.
Under Armour sneakers have been meticulously designed since their inception, and every new release sees new features. For example, on the Curry 10, flow technology is used on both the midsole and outsole. Fun collaborations that cross generational boundaries have materialized through partnerships with Sesame Street and Sour Patch Kids. Shoes in these lines, such as the Sesame Street Cookie Monster, are bold, bright, and comfortable to wear. As an added bonus, they promote teamwork, active lifestyles, and diversity.
Every great pair of sneakers deserves to be worn with top-of-the-line performance sports apparel, such as a comfy hoodie or a designer baseball cap. Search, buy, and sell all the greatest releases and colourways on StockX today.
