Gucci x Balenciaga is a 2021 collaboration between Gucci and Balenciaga, two of the most iconic fashion houses of all time. It also represents the first time either label worked together. The Gucci x Balenciaga collection took the fashion world by storm due to the contrasting aesthetics of the two labels. While Gucci is known for its timeless, feminine designs, Balenciaga is associated with avant-garde, edgy styles. This collection explores concepts such as authenticity, consumer expectations of collaborations, and what it means to appropriate ideas in the fashion industry.

Often referred to as "the Hacker Project," Gucci x Balenciaga shakes up both brands' house codes, creating "hacked," hybrid versions of iconic products. The collection consists of women’s accessories, men’s accessories, and footwear, including handbags, clutches, totes, crossbody bags, wallets, messenger bags, headwear, keychains, and jewellery.

Some of Balenciaga’s hacks are in-your-face vandalizations of Gucci classics, such as the Gucci x Balenciaga The Hacker Project Graffiti Large Tote Bag Beige. This monogrammed canvas tote features Gucci’s signature red and green web strip down the centre and ‘THIS IS NOT A GUCCI BAG’ spray painted across the front. However, other alterations are more subtle. In the Gucci x Balenciaga The Hacker Project BB Calfskin Belt Black/Gold, the familiar Gucci GG monogram is reinvented with a double-B logo representing Balenciaga’s takeover. Other stand-out features of the collection include Gucci’s soft, floral patterns contrasting Balenciaga’s edgy leather details, and the Balenciaga logo printed all over classic Gucci bags.

Gucci x Balenciaga rebels against the idea of a traditional collaboration. Instead of promoting fusion and celebrating partnership, this unlikely pairing is a reimagining of both brand aesthetics that boldly confronts the consumer.

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Gucci x Balenciaga The Hacker Project Small Hourglass Bag Beige/Ebony

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