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Nike LeBron 1

Before LeBron James was drafted No. 1 overall in the 2003 NBA Draft, Nike agreed to give him a 7-year, fully guaranteed sneaker contract worth $87 million. It was the biggest shoe deal ever signed by an NBA rookie, which made it look risky to some. But LeBron would more than live up to all the hype that surrounded him when he first entered the NBA and make all the executives at Nike look like geniuses. His Nike LeBron 1 would be an almost instant success, and it would be a sign of things to come for both Nike and LeBron.

In retrospect, the Nike LeBron 1 is a relatively simple sneaker by LeBron’s lofty standards, but you could argue that it was ahead of its time back in 2003 when LeBron was still getting his feet wet in the NBA. It included both Nike Air Zoom technology and Nike Air technology, which were two of Nike’s best forms of cushioning technology at the time. Nike also decided to produce the LeBron 1 in seven different colourways to provide King James and his signature sneaker with a proper introduction to the league.

Getting your hands on an original pair of Nike LeBron 1 sneakers these days won’t be easy. But fortunately, Nike has re-released the Nike LeBron 1 in recent years to help LBJ fans celebrate his legacy. The Nike Air Zoom Generation White Black Retro, the Nike Air Zoom Generation Black White Retro, and the Nike Air Zoom Generation First Game are just a few of the LeBron 1s available.

StockX can provide you with many of the Nike LeBron sneakers that have been unveiled over time, including the Nike LeBron 1. Look through your options now.

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Nike Air Zoom Generation First Game (2023)

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