Footwear brands have risen to iconic status over the years. Nike, adidas, and Converse are just a few brands that come to mind when we think of popular sneaker brands with an expansive history, starting as far back as the 1910s. However, in a comparably short time, Common Projects has distinguished itself in the market with their stylish, minimalist offerings, particularly with their Achilles Low sneakers. To understand just how the brand quickly rose in fame, we’re taking a closer look at Common Projects’ history and how it has become a force to be reckoned with in the world of footwear.
Common Projects Original Achilles
Common Projects was founded in 2004 by creative minds Prathan Poopat and Flavio Girolami. The two friends shared a vision of creating a sneaker that would transcend the fleeting trends of the fashion industry. Their idea was to create a luxurious sneaker with a minimalist design, built with high-quality materials that would last longer than the usual fast-fashion sneakers. The brand put emphasis on the lasting quality of products. Their signature Achilles Low was born out of this vision.
The Achilles Low is a perfect example of the brand’s minimalist aesthetic, with its simple design and lack of branding. It’s made from premium Italian leather that provides a comfortable fit and molds to the wearer’s foot over time. As a result, it’s become a classic sneaker that’s seen on the feet of influential figures like Jay-Z and Kevin Hart.
Prathan Poopat and Flavio Girolami in a shoot for the New York Times (source: NYT)
Common Projects has gained popularity within the men’s fashion scene over the years and their sneakers have become a staple for stylish men all over the world. In a 2016 GQ article, Noah Johnson comments, “Flavio Girolami and Peter Poopat’s silhouettes are now as recognizable as the biggest styles from Nike or adidas.” He continues by saying that “Common Projects sneakers are, simply put, a new classic…these are the pared-down kicks that sparked and continue to define the now ubiquitous luxury-sneaker movement.” It’s clear that the brand will continue to be a mainstay within fashion as a reliable go-to for everyday wear.
The brand’s popularity peaked in the 2010s, but their shoes have remained relevant to this day. Over the years, Common Projects has expanded its line to include different styles of sneakers, alongside chelsea boots, loafers, derbies, and leather accessories. However, they’ve maintained their core philosophy of minimalist design and quality craftsmanship, offering up these various styles utilizing Italian materials and craftsmanship.
Common Projects Achilles on feet (source: Ape to Gentleman)
Common Projects Achilles on feet (source: Blog Lovin’)
In the beginning, purchasing an Achilles Low was a commitment. Before the brand was more widely available, Common Projects’ shoes were investments and ranged from $400 to $600 on a single pair at retail. Even though those prices may seem high for a sneaker, we reiterate that it is truly an investment. Not only are their products timeless in their design, but the quality of their products cannot be compromised and will be shoes you can rely on for years. Common Projects prioritize the use of high-quality material and excellent craftsmanship in each shoe, ensuring its longevity and durability. Today, thanks to StockX, you can secure a pair of Achilles for around $220, still a high price for a low-top white tennis shoe, but it’s a sneaker that ends up paying for itself, once you consider how long it will last.
Common Projects is a brand that has disrupted the traditional sneaker market with its minimalist design and premium quality materials. The Achilles Low sneaker, in particular, has become a classic shoe that’s loved by celebrities, fashion enthusiasts, and everyday people alike. The brand’s philosophy of quality over quantity is reflected in their products and is the driving force behind their success. We can’t wait to see how the brand continues to evolve and disrupt the fashion industry for years to come.
