Sneakers - June 20, 2018

Gen Z Yellow is the New Black

First Millennial Pink and now Gen Z Yellow? This mustard yellow tone is predicted to be the biggest color of 2018, seen all over Instagram, SS18 runways, and the streetwear scene. StockX is here to help you grab all the yellow things to stay on top of the trend of the summer.

These so called “Generation Z Yellow” tones were among the bestsellers in Q1 in various industries ranging from high fashion, footwear, and accessories. Pantone named Ultra Violet the 2018 Color of the Year but data proved that more yellow items sold out in Q1 than the predicted violet. We know what you’re thinking, “yellow is not my color”. The good news is, accessories are the best way to add a pop of color without being too extra. Whether it’s a small Goyard Card Holder or the iconic Jordan 1 in Ochre Yellow, we’ve got you covered.

We hope this Gen Z Yellow shopping guide helps you unleash your inner A$AP Rocky Fashion Killa style ’cause there’s nothing mellow about this yellow. Brace yourself for the brightness.

Supreme Astro Sunglasses

Jordan 1 Retro High Yellow Ochre


Louis Vuitton Duffle Keepall Bandouliere

Ernst Benz Chronoscope GC20119

Chanel Cosmetic Case

adidas NMD HU Pharrell Human Race Yellow

Louis Vuitton Handbag Alma Epi

Supreme Booker Sunglasses

Supreme Nylon Pique Camp Cap Yellow

Louis Vuitton Cluny Tassil

Nike Dunk SB Low Yellow Lobster

Supreme The North Face Leather Roo II Lumbar Pack

Goyard Saint Sulpice Card Holder

IWC Aquatimer 2000 IW356810

Balenciaga Triple S Beige Green Yellow

Prada Metal Oro Card Case Saffiano

Air Max 1/97 Sean Wotherspoon

Supreme The North Face Base Camp Crimp Backpack

Nike SB Air Force 2 Low Supreme Yellow

Louis Vuitton Speedy Cube

Bape La College Snap Back Cap Cap Yellow

Ernst Benz Chronoscope GC10119-DLC/A-AV

SF Air Force 1 Mid Odell Beckham Jr.