Sneakers - June 20, 2018

Gen Z Yellow is the New Black

First Millennial Pink and now Gen Z Yellow? This mustard yellow tone is predicted to be the biggest color of 2018, seen all over Instagram, SS18 runways, and the streetwear scene. StockX is here to help you grab all the yellow things to stay on top of the trend of the summer.

These so called “Generation Z Yellow” tones were among the bestsellers in Q1 in various industries ranging from high fashion, footwear, and accessories. Pantone named Ultra Violet the 2018 Color of the Year but data proved that more yellow items sold out in Q1 than the predicted violet. We know what you’re thinking, “yellow is not my color”. The good news is, accessories are the best way to add a pop of color without being too extra. Whether it’s a small Goyard Card Holder or the iconic Jordan 1 in Ochre Yellow, we’ve got you covered.

We hope this Gen Z Yellow shopping guide helps you unleash your inner A$AP Rocky Fashion Killa style ’cause there’s nothing mellow about this yellow. Brace yourself for the brightness.