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Jordan 11 Platinum Tint – Analyzing Early Sales Data

The Jordan 11 Platinum Tint drops this weekend. We take a look at the early sales numbers.

This weekend we’ve got the official release of the Jordan 11 Platinum Tint. Featuring a patent leather overlay with red accents, the Jordan 11 Platinum Tint is shaping up to be one of the hottest releases out of Beaverton this season. And on Saturday, it goes head-to-head with another monster drop: the Yeezy 700 Mauve. It isn’t every day we get a big release from both Jordan Brand and adidas on the exact same day, and we’re eager to see which colorway proves most popular, and which proves more profitable.

Jordan 11s are traditionally one of the most resale-friendly Jordan silhouettes, with select pairs earning huge profits on the secondary market. And the Jordan 11 Platinum Tint already one of the most popular Jordan 11s to drop this year. In terms of pre-release sales, the Jordan 11 Cap and Gown, which released last May, is the only 2018 Jordan 11 to boast highest StockX sales volume prior to its official release. And yet in terms of profitability, the Jordan 11 Platinum Tint price premiums have been fairly modest.

Among Jordan 11s released this year, the Jordan 11 Platinum Tint is one of just five colorways to rack up more than 100 pre-release sales. Of these, the sneaker with the highest pre-release price premiums was the Derek Jeter RE2SPECT. Prior to its official release last May, the Derek Jeter AJ11s were selling for close to 60% above retail. By contrast, the Jordan 11 Platinum Tint boasts only the 4th highest pre-release price premium, at just under 20%. The only AJ11 with lower pre-release premiums was the Jordan 11 Low Iridescent, which clocked in at just 16%.

Of course, pre-release profitability is hardly a guaranteed predictor of long-term value. Consider the Derek Jeter RE2SPECT colorway: despite posting big gains prior to release, resale profits for that particular AJ11 declined significantly once it hit the market, and after several months it’s now selling below retail price. By contrast, the Iridescent and Cap and Gown colorways have maintained or even increased their resale value in the weeks and months since their official release. Given the popularity of the Jordan 11 Platinum Tint, we don’t expect to see significant deterioration in its resale value once it officially hits the market.

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