Apparel - July 5, 2018

Last updated on July 10, 2018

Watch It and Rock It: Betamaximum Palace

Kevin Kosanovich

Kevin holds a Ph.D. in American studies and is an expert in American cultural history and hip-hop. He is the Senior Content Manager at StockX.

Guess who’s bizzack?!  Palace is, that’s who!!!

Of course, Palace never left, grabbing headlines in the last week with its sold-out adidas x Palace Wimbledon collab. And one of Palace’s international men of skate and fashion, Blondey McCoy, has been popping up all over Paris Haute Couture Week.

Palace returns to their roots with another banger of a skate video, Betamaximum Palace. This time around the Palace boys felt that VHS was too modern for their aesthetic sensibilities, so they went Betamax to capture all their skating derring-do in analog glory.

What’ll they shoot with next, Cartrivision?

Check out Betamaxium Palace below:

And for no other reason than the historical record, here’s a Betamax commercial from 1979: