Streetwear has changed a lot in the last year. Just one year ago, at the launch of Supreme’s 25th SS19 season, the brand was almost the entirety of the StockX streetwear category. Going into 2020, things have notably expanded. Supreme is still the largest brand on our platform, but other names have pushed their way into the spotlight. Fear Of God’s Essentials line and Ronnie Fieg’s Kith have joined Supreme and BAPE as the big hitters, but there are smaller brands demanding their own space as well. Last summer we saw Virgil Abloh’s Off-White added to the site, as well as all of his merchandise from his “Figures Of Speech” Exhibition at the MCA, while Artist Merchandise has cemented itself as a mainstay à la Travis Scott. As more and more brands collaborate and drop resale-worthy capsules, we’ll keep adding them to our catalogue. We’ve already got our eyes on several that we think are sure to demand a larger piece of the pie this year.
CPFM
It should come as no surprise that Cactus Plant Flea Market, a brand that had a scalding hot second half of 2019, would lead a list of brands to watch in 2020. At the beginning of 2019 (prior to the May restock of their popular Born Again Hoodie), few would’ve expected the brand to have as good a year as they did. Heading into 2020, it’s likely that Cactus Plant Flea Market will take their brand from hot coals straight into the furnace. Already this year they’ve released a new colorway of their popular “Born Again” Hoodie in orange which has sold consistently at a 25% price premium. After three different collaborations with Nike and collaborative merch production for Kanye West, Kid Cudi, The Rolling Stones, and the ASAP MOB in 2019, it would seem that nothing in the world is off limits for them. It seems CPFM can work on anything they want with anyone they want, never failing to connect with the brand’s own fanbase. What we’re expecting from them this year is what they pulled off in 2019, but bigger. Look for more independent releases, more artist merchandise collaborations, and more highly exclusive sneakers and apparel with Nike who cannot seem to get enough of CPFM as a collaborative partner. Keep an eye out for anything and everything the brand is working on this year since nearly everything they’ve released is being resold for a more than healthy premium.
FTP
FTP is stronger than ever. As the brand enters their 10th year, 2020 is looking bright for the edgy collective. They flew under the radar in 2019, quietly selling out entire collections and slowly but surely racking up sales on StockX. The brand’s high-profile, oddball lookbooks have gone viral several times but despite the noise, the brand has stayed relatively lowkey. As FTP’s 10th Anniversary begins, it’s likely that we’ll see the brand rise up and demand more spotlight than they may have tried to in the past. Expect them to drop a lot more one-offs this year alongside seasonal collections, and return to the core of their archive that have made FTP a name that can last a decade in this industry.
Girls Don’t Cry
Girls Don’t Cry
Similar to Cactus Plant Flea Market, Verdy’s Girls Don’t Cry appears to have endless possibilities waiting for them in 2020. The extreme exclusivity of Girls Don’t Cry in 2019, coupled with their broad range of high-powered collaborators, set them up to call their own shots this year. The brand’s positioning at the start of this year reminds us of what we saw from CPFM last year, leading us to believe that in 2020 we can expect more collaborations and a wider distribution network. Their widely-sought-after SB Dunk with Nike was a huge success and we’re hoping to see more come from that relationship this year. Girls Don’t Cry is Japan’s latest shining star and it’s likely that the brand will try to capitalize on the momentum they’ve so successfully built up to this point. Expect the brand to keep up the pace and blow last year’s output out of the water.
Anti Social Social Club
Outside the world that is streetwear, 2020 is already shaping up to be a nightmare and if the rest of the year looks like the first few weeks have, we’re gonna be DUMB SAD come 2021. If you’re feeling in the spirit, Anti Social Social Club will have you covered and ready to throw it back to your melancholy-ridden Tumblr days of yesteryear. The brand closed out last year on a high note thanks to collaborative releases with industry mainstays fragment design and Undefeated, both of which sold out immediately and are now trading on StockX. Moving forward, all Anti Social Social Club apparel items will be listed on StockX, not just collaborations. This means opportunity abounds all around as the brand continues to grow, sell out, and undoubtedly keeps working with high-profile collaborators.
Carhartt WIP
As the worlds of workwear and streetwear continuously converge, Carhartt WIP is increasingly in demand as a collaborative partner. In the last two years, the brand has collaborated with Heron Preston, A.P.C., Brain Dead, and most recently, Awake NY. The brand has found itself in an extremely advantageous position as it starts 2020 in a sprint, dropping two collaborations in the first month of the year. If January is any indication of the rest of the year, Carhartt WIP seems to be capitalizing on opportunity. Expect more Carhartt WIP collaborations as the year rolls on and other brands in the industry look to them as an opportunity to take advantage of the trend.
Anyone who collaborates with The North Face
The hottest brand in 2020? It might just be The North Face. Over the last year we’ve seen the classic outerwear juggernaut collaborate with several different brands, nearly all of which were met with an unprecedented level of hype and demand. Take their collaboration with Brain Dead which crashed The North Face’s website and has since posted over 1000 sales on StockX, most of which sold for premiums of more than 50% and sometimes as high as 100%. Or look at Extra Butter’s late 2018 The North Face collaboration that now sells for over $1000 on StockX. It’s undeniable that The North Face cosign adds demand to releases from just about any brand. It seems to us that a collaboration with The North Face is an instant home run for just about anyone and we’ll certainly have our eyes on each and every collaboration the brand works on this year. We suggest you do the same.
