Good afternoon and happy Friday the 13th! It’s time to check in on our weekly StockX Sneaker Scoreboard…
Discerning readers will notice we’ve added a new feature. The “Change” column, shown second from the right, shows changes in trade volume from the previous week. Note that we measure this change in terms of each sneaker’s market share, not its absolute sales numbers. In this way, the numbers won’t be affected by market-wide fluctuations in trading activity- e.g. the week of Black Friday, when absolute volume rises across the board. What matters for the “change” metric is each sneaker’s market share.
Interestingly, seven of the top ten shoes on this week’s board lost market share compared to last week. That’s partly due to two newcomers- the Air Pippen 1 Kith Chimera Animal Print, which dropped on 10/6 and ended the week at #4, and the Jordan 1 Retro High Flyknit Royal, which dropped on 10/7 and landed at #9. These two new kicks stole considerable market share from the other, veteran competitors, helping to create the appearance of an across-the-board decline.
As for the rankings…For the second weekend in a row, the Air Max 97 UNDFTD Black reigns supreme at the top of the chart, despite trading volume being down 33% from last week. The Yeezy Boost 350 V2 Zebra is in second place, up 3 spots from last week, with essentially zero change in market share (-1%). Rounding out the top 3 is the Nike Air Max 97 UNDFTD White, right where it was last week, in third place. Like the black Air Max, it lost considerable market share (-28%) over the past 7 days, though not enough to knock it off the podium.
Let us know what you think of this weeks’ rankings. And enjoy the weekend!
