Sneakers - December 16, 2017

StockX Sneaker Scoreboard - How Low Will The Belugas Go

Jesse Einhorn

Senior Economist at StockX

For the 3rd consecutive week, the Yeezy Boost 350 V2 Beluga 2.0 holds the top spot on our weekly StockX Sneaker StockXScoreboard, outselling its closest rival – the “Win Like 96” Jordan 11 – by a ratio of nearly 3:1. Meanwhile, prices continue to fall. When the Beluga 2.0 first showed up on our Daily Scoreboard, five days before its official release on November 20th, it was selling for more than $600; now, the price has fallen below $360 – a decline of over 40% in less than one month.

This week’s Top 5 sellers are as follows:

  1. adidas Yeezy Boost 350 V2 Beluga 2.0
  2. Jordan 11 Retro Win Like 96
  3. adidas Yeezy Powerphase Calabasas Grey
  4. adidas Yeezy Boost 350 V2 Blue Tint
  5. Jordan 4 Retro Kaws Black

The Beluga 2.0 became the best-selling sneaker on the StockX marketplace way back November 22nd and has held that spot for 24 days straight. However, as you evidenced by the “Last 7 Days” trend line, sales volume has been declining throughout the week; meanwhile, sales of it sister shoe – the Blue Tint Yeezy – have been surging in the lead-up to its December 16th release. An early peak at the release-day numbers show the Blue Tint outselling the Beluga by more than 3:1. Thus, unless we see a precipitous drop-off in post-release sales volume, chances are we’ll have a new #1 for next week’s Scoreboard.

In our Market Movers feature, the biggest price decline belonged to the KAWS x Air Jordan IV, which had 23% shaved off their value, falling from an eye-popping average of $1,141 per pair last week to $882 this week. This is the second week in a row that the Jordan IV has appeared in our Market Mover spotlight, having dropped 24% last week as well. On the other side of the ledger, Travis Scott’s Air Force 1s saw their value climb 16% this week, from $339 to $392. Perhaps being featured in last week’s StockX TV episode boosted demand, though we suspect this is just a happy coincidence.