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October 9, 2025

Hot Picks for Holiday: As Seen on The TODAY Show

Explore our forecast for 2025’s most-wanted holiday items and learn how to avoid counterfeits this season

Explore our forecast for 2025’s most-wanted holiday items and learn how to avoid counterfeits this season

The TODAY Show stopped by StockX’s New Jersey Verification Center for an exclusive behind-the-scenes look at how we verify products, prepare for the busy holiday season, and keep customers protected year-round.

Check out the full segment on TODAY.com, and read on for our predictions on 2025’s most-wanted holiday items.

Jordan 4s 

Jordan 4s have dominated 2025, thanks to standout collaborations with the likes of Undefeated and Nigel Sylvester. But the real showstopper is the Black Cat 4, set to re-release on Black Friday. (If you can’t wait, the 2020 release of the Black Cat 4 is your best bet.)

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ASICS Runners

ASICS continues its impressive run, with sales up more than 50% year-over-year on StockX. The Y2K runner trend isn’t slowing down, and silhouettes like the Gel-Kayano 14 and Gel-1130 are leading the charge.
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Labubu Collectibles

Pop Mart’s Labubu figures own the collectibles space. StockX expects products from the recent Big Into Energy and Pin For Love collections to be some of the season’s most sought-after gifts.
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Hoodies from Denim Tears & Sp5der

Cozy season means hoodie season. StockX predicts favorites from brands like Denim Tears and Sp5der will top wish lists this year.

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Pokémon Trading Cards

Pokémon continues its streak of massive growth on StockX, with triple-digit year-over-year sales gains. Holiday releases as well as coveted drops from earlier in the year (like the Scarlet & Violet: Journey Together Pokémon Center Elite Trainer Box) should move in big numbers through the holidays.StockX_Image

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Sprayground Backpacks

Bold, functional, and giftable — Sprayground’s statement-making backpacks, like the 90’s Nick Toon Tag Takeover, are a must-have for anyone looking to stand out on campus.
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