Apparel - April 6, 2019

That's 5 | Racks Hogan

Kevin Kosanovich

Kevin holds a Ph.D. in American studies and is an expert in American cultural history and hip-hop. He is the Senior Content Manager at StockX.

What influences you?

Everything. Shit, I mean you get up in the morning and sounds, and colors all impact how you feel. I mean, you take a shower and it’s too hot and that fucks up your mood! Everything influences everything.

Most overrated?

Not for me to say because it’s all opinion. For me to say something, it could tear them down. I just respect everybody’s opinion and agree to disagree. Some people are quick to give a cookie cutter answer.

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Most underrated?

I think that cultural awareness is completely underrated. Not just in streetwear culture and sneaker culture but all subcultures in general. Awareness is being totally underrated. If you’re not aware you can’t impact things that are important. You can be lost in the sauce without knowing what’s going on.

What are you most excited about, right now?

Shit, my future because I’m in complete control with what’s going on and I have a focus. Damn, I really put myself in position to be a leader. People get stagnated and only focus on the finish line without enjoying the race. I’m leading and enjoying the race.

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What’s Next for you?

The sky’s the limit, that’s how I put it. I’m just going to be more active in my respective field: streetwear and culture in general. I’m just going to be more effective with my craft. I’m more about my legacy than money. I want to build on top of what I’ve already built for myself. This means building a bigger and better network where we’re all working together. Just being cool, feeding the family, and enjoying myself.

Bonus Question: was that 5? 

Was that five? Naw, that’s six. This one is six, a “baker’s five.”

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