Rolex has been doing what they do for more than 100 years. In that time, Rolex watches have seen harrowing journeys, surviving extreme conditions nearly 7 miles below and a good many more above sea level. Legendary explorers have relied on them as tools in a pre-digital age, and legends from Bond to McQueen made them unforgettable staples of our culture. Today, Rolex produces around a million watches a year (the exact number isn’t publicized). Modern examples may have lost a touch of the romantic flair they enjoyed in the 60s, but make no mistake, they are pure bred tool watches, even if their original purpose is antiquated. Rolex keeps the lineage of their most recognizable references alive and well. Just like you buy a Porsche 911 today that looks a whole lot like a 911 from the 70’s, you can buy a Submariner that’s only marginally different in appearance from the original. On the inside though, things have changed a great deal (for the 911, too). Rolex continues to develop new materials and manufacturing methods to stay true to the founder’s vision of creating watches that are reliably accurate in any location or situation you can throw at them. Whatever Rolex has meant to you, rest assured they’ve meant life or death for pioneers and explorers the world over. That’s why collectors revere them, and why no detail goes unnoticed. It’s why the modern dateless Sub has an inexplicable appeal to newcomers. It’s what makes Rolex one of the most recognizable brands in the world today.