With word coming yesterday from Ronnie Fieg that his Puma Disc Blaze COA’s are dropping stateside this weekend, let’s take a look back at some of his epic 2013 releases and how they’ve been doing on the resell market.
More data:
| Sneaker | Release | Volume | Avg. Price | High Price | Low Price | Volatility |
| Asics-GT-II-Ronnie-Fieg-High-Risk | 20-Feb | 71 | 362 | 500 | 243 | 15% |
| Asics-Gel-Lyte-III-Ronnie-Fieg-ECP-Knicks | 2-May | 222 | 394 | 590 | 213 | 18% |
| Asics-Gel-Lyte-III-Ronnie-Fieg-ECP-Miami | 2-May | 279 | 390 | 600 | 233 | 16% |
| Asics-Gel-Lyte-III-Ronnie-Fieg-Flamingos | 2-Aug | 135 | 447 | 580 | 299 | 14% |
| Asics-Gel-Lyte-V-Ronnie-Fieg-Volcano | 25-Oct | 121 | 376 | 465 | 260 | 12% |
| New-Balance-1600-Ronnie-Fieg-Daytona | 29-Nov | 249 | 256 | 390 | 153 | 16% |
| New-Balance-577-Ronnie-Fieg-Americana | 3-Dec | 117 | 252 | 360 | 180 | 16% |
Methodology:
- As always, we are reporting eBay sales. Time-frame is release date through the end of 2013
- Volume = total sales, deadstock and used
- All price points (Average, High, Low, Volatility) are based on Deadstock only
- There were only 36 Used pairs – 15 for each of the ECPs, 4 High Risk, 2 Flamingo
- Volatility = Standard Deviation of Price divided by Average Price
The Sneakers:
- Flamingo’s had the highest average price at $447. ECP Miami had the highest single sale at $600.
- Daytona’s had the second highest volume at 249, but were released at the end of November, meaning they sold all of those pairs in just one month. High volume in a short period of time, combined with relatively low average price ($256, only $4 more than the lowest) means that Daytonas were probably the least limited of the seven pairs.
- Although it was released in 2012, the Puma Disc Cove sold 64 pairs in 2013 at an average price of $235.
The Profit:
So how much money did resellers make off the Fieg brand in 2013?
| Sneaker | Volume | Avg. Price | Tot. Rev. | Retail Price | Profit | Resell Premium |
| Asics-GT-II-Ronnie-Fieg-High-Risk | 71 | 362 | 25,702 | 145 | 15,407 | 150% |
| Asics-Gel-Lyte-III-Ronnie-Fieg-ECP-Knicks | 222 | 394 | 87,441 | 145 | 55,251 | 172% |
| Asics-Gel-Lyte-III-Ronnie-Fieg-ECP-Miami | 279 | 390 | 108,797 | 145 | 68,342 | 169% |
| Asics-Gel-Lyte-III-Ronnie-Fieg-Flamingos | 135 | 447 | 60,290 | 150 | 40,040 | 198% |
| Asics-Gel-Lyte-V-Ronnie-Fieg-Volcano | 121 | 376 | 45,454 | 160 | 26,094 | 135% |
| New-Balance-1600-Ronnie-Fieg-Daytona | 249 | 256 | 63,780 | 175 | 20,205 | 46% |
| New-Balance-577-Ronnie-Fieg-Americana | 117 | 252 | 29,483 | 160 | 10,763 | 57% |
| TOTAL | 1194 | 420,948 | 236,103 |
- Total revenue was $420,948. Profit was $236,103
- The ECP Miami’s brought in the most profit at $68k, but the Flamingo’s had the highest resell premium (margin) at 198%
Did you cop any of Ronnie’s 2013 drops? How did you do versus the eBay average price?
