StockX: Always Authentic, Never Fake

Before StockX, how did you know your shoes weren’t fake? You didn’t have much assurance that the sneakers you bought online were authentic. Maybe you could squint at the product photo, or read the seller’s reviews, but you were really only armed with a hope and a prayer.

Now with StockX, you’re guaranteed that the goods you purchase are 100% verified authentic, never fake. Every item bought and sold on StockX goes through a rigorous authentication process, putting the hammer down on scammers and bootleggers. It’s tough work, but we’re up to the task.

StockX Kiboshes the Fakes

We perform a 2-stage process for identifying fakes. Here’s how we do it.

• Step 1: Verification
  • During the verification process, we verify everything about the product.
  • We verify product accuracy: does the product match the invoice
  • We verify size: You might think this is simple, but we have to check this every time.
  • We verify colour: You need to be able to flex in the right colourway.
  • We verify condition: we evaluate deadstock quality and check for any and all product defects

• Step 2: Authentication: A multi-point inspection across the entire product making sure the buyer gets the authentic product, never fake.
  • We verify and perform a detailed review of the packaging: are the boxes undamaged; do they match the product; is the packaging legit
  • We verify and perform a detailed review of all product materials: are all the materials used in the product real. All leather, no pleather, never fake.
  • We verify and perform a detailed review of product construction: do all seams, stitching, glueing, and other construction details correspond to the product
  • As a result of our authentication process, less than .3% of customers are ever unhappy with their products

Every product passes every single step in the authentication process before they reach the seller: always authentic, never fake. Why do we do this? Why do we invest so much time and energy to train authenticators, and test and re-test every conceivable detail of every product? Simple: because it’s what we do.