Since 1994, Supreme has expanded from its humble SoHo location into an international phenomenon. From what started off as a very niche skateboard brand has catapulted into a streetwear conglomerate. A large reason for their success is their brick and mortar locations in the United States, Europe, and Japan. As Supreme teases the opening of their anticipated San Francisco location and closes their OG Lafayette Street store, we look at all of the box logo store fronts that are up and running today.
United States
Supreme is rooted in New York street culture and has continued to grow within the big apple with a new Manhattan location and their Brooklyn shop that opened last year. Their new location in Manhattan is located in 190 Bowery and is bigger than their original Lafayette brick and mortar. Supreme never gave a real reason as to why they moved from their first SoHo location, but we can speculate that space played a huge role in that decision. Based on the massive amount of people that visit the store on a daily basis, having enough room should be a factor. The new Bowery location can be seen showcasing a Mark ‘Gonz’ Gonzalez art piece and a lot more room for product. Their Brooklyn location features an indoor bowl, similar to their LA store, and opened in October of 2017.
Unlike their locations in New York, their first west coast location has remained the same. Their Fairfax Ave storefront is considered a staple to the strip of streetwear and luxury stores in the area. This Los Angeles store features an indoor bowl and tons of space, with boards displayed on the walls. The store was the second brick and mortar to be developed in the US but will now be met with, what people are speculating, a new store in San Francisco.
Japan
Japan is home to the most amount of Supreme stores in the world, housing six stores throughout Tokyo, Nagoya, Osaka, and Fukuoka. The Land of the Rising Sun is also home to Supreme’s second ever storefront, opening their Daikanyama location back in 1998. Unlike their US storefronts, the Supreme Japan locations feature more artwork from frequent collaborators of the brand. Stores can be seen decked out with pieces from Nate Lowman and Mark Gonzalez plastered on the store fronts and decorated within each store’s interior.
Europe
It took a while for Supreme to expand into the European market, despite such a huge appreciation for the brand from fellow enthusiasts across the world. In 2011, Supreme finally answered the call for a EU location, opening up their London store first. A location in Paris later followed in 2016.
Both stores give the illusion of being small, but upon entering, visitors are met with an abundance of space. The London store features two levels, with artwork and skate decks on the walls on the first floor, with their own merchandise placed downstairs. The Paris shop can be seen showing artwork in the front upon entering, leading customers to the back where products are displayed.
Thanks for checking out this edition of our Supreme 25th Anniversary content. Stay tuned to the StockX blog throughout 2019 for more featured posts, and check out our entire catalog of Supreme 25th Anniversary content here.
