Apparel - January 17, 2019

Supreme's 25th Anniversary, 1994-2019

Kevin Kosanovich

Kevin holds a Ph.D. in American studies and is an expert in American cultural history and hip-hop. He is the Senior Content Manager at StockX.

A look back at the first 25 years of the world's most iconic streetwear brand.

A look back at the first 25 years of the world's most iconic streetwear brand.

In 1994 Supreme opened its doors at 274 Lafayette Street in SoHo in downtown Manhattan. As founder James Jebbia related in a 2017 Vogue interview, his goal for Supreme has always been to create a shop, “that carries the cool stuff that everybody was wearing—no big brands or anything.” Twenty-five years later, Supreme is the undisputed king of streetwear and the purveyor of a kind of elusive cool that is constantly imitated but rarely duplicated.

To mark Supreme’s silver anniversary, the team at StockX is releasing a year-long look at the legendary brand. Each month we’ll publish deep dives into Supreme’s back catalog history, highlight important collaborations, tracking SS19 and FW19 drops, as well as some surprises along the way. And of course, we’ll provide curated shopping guides highlighting key pieces to add to your Supreme collection.

Each month during 2019 we will release new content dedicated to Supreme’s history. When you see a color photo below, click through for the featured post. In addition to the monthly releases, we’ll also be dropping bonus content throughout the year. So make sure to check back often to master the history of hype.

Featured Volumes

In-depth looks at some of Supreme’s best traditions, collections, and history.

Brand Collaborations

Supreme has grown their brand immensely through the use of collaborations. Each month, we’ll take a look back at one brand that Supreme has collaborated with throughout their history.

StockX Shopping Guides

Hand-picked and curated by the StockX Streetwear team, we bring you some of our favorite Supreme items available now on StockX items to keep your closet and collection on point.

Bonus Content

The best of the rest, including our comprehensive skate deck archive and much more.


Supreme history authenticated, contextualized, and brought to you by StockX. Now you know.