VLONE is most recognized for its bold "V" logo that is printed on the back of many of their garments. The serif-style logo itself symbolizes the brand's ideology "You Live Alone, You Die Alone", a line inspired by the 2001 film Donnie Darko. VLONE's first release took place in 2014 in the form of the brand's celebrated logo hoodie. In a video capturing New York youth rioting throughout the city titled "Riot Rave", the VLONE hoodie rose to stardom in street culture.
After their first release, the VLONE online shop opened, offering select t-shirts and hoodies. Releases with simple garments continue until 2018, when A$AP Rocky and Edison Chen elevated VLONE to the next level with a full runway collection that debuted at Paris Fashion Week. The collection included ready-to-wear items like pants, jackets, and more.
Now, VLONE has evolved to become one of the biggest artist merch collaborators in the world. VLONE has worked on merchandise with musicians such as The Weeknd, Pop Smoke, Juice WRLD, Kodak Black, Youngboy NeverBrokeAgain, NAV, City Morgue, and brands such as Fragment, CLOT, OFF-WHITE, and Palm Angels. Buy and Sell VLONE hoodies, t-shirts, pants, and more on StockX.