RTFKT acquired relevance among Gen Z by merging trainers and other apparel with digital art and blockchain technology. Its original focus was on releasing limited edition digital fashion in the form of virtual sneakers. These sneakers were designed to be used as avatars in the emerging metaverse. The NFT phenomenon boosted this move, and brought great success to RTFKT, especially when it began collaborating with famous artists, creators, and online influencers. The digital sneakers RTFKT released in partnership with Fewocious in 2021 were snapped up to the tune of $3 million within mere minutes.
You can now get physical RTFKT sneakers, T-shirts, hoodies, and other accessories. One of its most desirable collabs is with Murakami, which produced streetwear that's also very collectible. The RTFKT CloneX Murakami Drip Hoodie White/Multi is a great example. It has a white or black body, with multi-colored illustrations on the sleeves that portray the Japanese brand's playful characters and emojis. You can get RTFKT x Murakami baseball caps too.
You'll also find some very futuristic RTFKT trainers in this selection in partnership with Zellerfeld. These chunky molded shoes have an organic look, as if from an alien movie. They manage to seem completely unique among the thousands of trainers out there. The RTFKT selection extends into figurines, too. It sells a range of game character statuettes and artifacts for collectors. This is a forward-looking brand that successfully combines cutting-edge digital trends with art and fashion.
