Marvel Comics, originator of the Marvel Universe, is known for its superhero comics since its 1961 entry into the genre with The Fantastic Four. Marvel has created iconic characters such as Spider-Man, Iron Man, and Wolverine, as well as superhero teams including X-Men and the Avengers. Authored by comic luminaries including Stan Lee, Jack Kirby, and Steve Ditko, Marvel has gone on to become a defining cultural phenomenon in 21st century cinema.
Since 2007, Marvel Studios has been producing films with gusto, releasing 35 films, with its titles making it the highest-grossing film franchise in history. With this success, Marvel’s popularity has extended to a wide range of exclusive merchandise. Major contemporary brands like Kith have collaborated with Marvel to produce officially licensed items, such as the Kith x Marvel Universe Varsity Jacket, which commemorates Marvel’s 85th anniversary and embellishes Thanos’ imagery with Swarovski crystals.
Sneaker brands have been one of the most exciting categories to get swept up in Marvel madness. Germany’s adidas, known for their classic athletic footwear, created a limited edition Forum Low Spider-Man, that catapults the Forum Low into new territory, with subtle Spider-Man imagery and alternating red and navy striped branding.
Marvel purists who want the best foundation for collecting will want to ensure that their comic collection is fully decked out. StockX is a great resource for all things Marvel, offering collectors everything from rare comic titles to exclusive licensed apparel and collectibles.
