The Japanese media franchise Yu-Gi-Oh! was created in 1996 by Kazuki Takahashi. It started as a manga and evolved into an anime series, a video game, and finally, a trading card game. The first Yu-Gi-Oh! trading card game was called Legend of Blue Eyes White Dragon, and it was an instant success, with demand quickly outstripping supply. Over two decades later, Yu-Gi-Oh! remains one of the most popular trading card games, going toe-to-toe with Pokémon and Digimon.
Yu-Gi-Oh!'s success and continued relevance can be attributed to the brand’s consistency and evolving ability. They consistently release new card sets, adding new monsters, spells, and traps to the game, with most of these additions based on the latest storylines from the anime and manga. At the same time, the brand continuously evolves, introducing new rules and mechanics to keep the game fresh and exciting for players. The Yu-Gi-Oh! franchise has grown into a global phenomenon, expanding beyond its entertainment roots, even making its mark in fashion through a collaboration with adidas that resulted in this adidas ADI2000 Yu-Gi-Oh! Dark Magician sneaker.
The Yu-Gi-Oh! The trading card game is played by millions worldwide, inspiring online communities where fans share deck builds, strategies, and replays of their matches. The brand has equally grown, and apart from spin-off games, there have also been several Yu-Gi-Oh! video games that bring the TCG into the digital world, letting fans enjoy the card game in a whole new way.
