J Balvin is a chart-topping Colombian singer, the Prince of Reggaeton. Balvin has won numerous awards, including multiple Billboard Latin Music Awards, Latin Grammy Awards, and MTV Video Music Awards. 2017 saw Balvin named Contemporary Latin Songwriter of the Year by the BMI Latin Awards, and he has been the first Latino to headline major festivals, including Coachella and Lollapalooza.
Known for his style, Balvin is as passionate about fashion as he is about music and was an ambassador during 2017’s New York Fashion Week. It was inevitable that major brands would seek J Balvin's collaboration, and some of his most noteworthy work has been with American sneaker brand Jordan. Balvin’s interpretation of the Jordan 1 Retro High features zigzag-edged overlays in a rainbow aesthetic, accented by his signature smiley face with lightning eyes. Balvin's touch reached numerous Jordan sneaker styles, as well as apparel and accessories, in bright color palettes like Medellín Sunset that speak to his heritage.
With so much success and prominence, many brands have sought J Balvin’s talents. Balvin has worked with Japanese artist Takashi Murakami, applying their colorful aesthetic synergy to hoodies and tees, and he partnered with McDonald’s, creating a collection of objects and apparel that remixes McDonald’s vibrant palette with Balvin’s offbeat vision. A J Balvin collection would not be complete without his music releases, and collectors can find albums like Colores on vinyl, along with coveted analog music from an array of artists.
