The Full Send clothing brand emerged from the popular YouTube channel “Nelk,” founded by Canadian content creators Jesse Sebastiani and Kyle Forgeard. After gaining popularity from their entertaining prank videos, they launched Full Send as a streetwear brand in 2018. The Full Send brand embodies the “send it” mentality, which essentially means going all out and taking risks without hesitation. The brand has gained a dedicated following, especially among fans of extreme sports and party culture. Its cultural relevance lies in its association with a carefree and adventurous lifestyle, appealing to all who embrace bold and unapologetic attitudes, with merchandise often featuring catchy slogans and designs.
The brand's clothing is synonymous with the adventurous, carefree lifestyle promoted by Nelk, and it reflects this ethos in its design and materials. The apparel is made from comfortable and durable fabrics, such as cotton, polyester, and blends, ensuring that wearers can move freely during their escapades. Full Send merchandise features bold and eye-catching designs, including the iconic “Full Send” logo, beer graphics, and humorous slogans, reinforcing the brand’s identity. Notable collaborations include limited-edition releases with popular streetwear brands like Alphalete and Champion, bringing a fresh appeal to their clothing line. A popular Full Send iteration is the Full Send x UFC Championship Hoodie Black.
Full Send clothing stands out due to its affiliation with the popular Nelk YouTube channel, known for its daring pranks and adventurous lifestyle content. The clothing features distinctive and humorous designs that resonate with the brand's carefree and adventurous image, making it unique among similar streetwear offerings.
Within the line you can discover a range of streetwear and casual fashion items. You can pair out your Full Send clothing with stylish and trendy sneakers like Nike, adidas, or Yeezys to complete the urban look. Full Send apparel also pairs well with other brands, including ASSC and Travis Scott's very own Cactus Jack.