Bergdorf Goodman is a luxury department store based in Manhattan, New York. Founded in 1899 by Herman Bergdorf, the iconic retailer is known for its two flagship retail locations, a women's and a men's store, located across from each other at Fifth Avenue and 58th Streets. Since 1928, Bergdorf Goodman has occupied its Beaux-Arts building, adjacent to iconic New York sights like the Plaza Hotel and Central Park, an American and French fashion destination.
Over a century after Bergdorf Goodman’s founding, Ronnie Fieg conceptualized Kith in 2011, launching as a footwear boutique. Kith expanded its assortment to include streetwear and fashion and has become known for its conceptual boutiques in major cities around the globe, including a location within Bergdorf Goodman. As the two retailers had already partnered, it’s only logical that they would collaborate on a Kith Bergdorf Goodman collection for the shop-in-shop launch. Wildly popular, the collection has endured, thanks to styles like the Kith Bergdorf Goodman Crewneck, which translates elements of Bergdorf’s iconic location and signage into chic, casual fashion.
With Bergdorf and Kith being known for their phenomenal curation of merchandise, their collaborative expression offers nuanced appeal. The Wreath Long Bill Cap, with its plaid bill, crest motif, and elegantly restrained Kith and Bergdorf Goodman iconography, displays deftness at modern branding details. As venerated retailers continue to draw devotees with exclusive designer and retailer collaborations, those in the know can plumb a range of limited edition styles from Kith and numerous other sought-after brands.
