Air Jordan 1

From OG colorways like the Jordan 1 Banned to collaborations like the Jordan 1 Travis Scott, shop Air Jordan 1 shoes in every colorway and silhouette on StockX.

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The Air Jordan 1 is the original outlaw sneaker. Banned by the NBA in 1984, Peter Moore's design for Michael Jordan is one of Nike's greatest shoes. First produced in 1984 for basketball legend Michael Jordan, Peter Moore’s original design for the Air Jordan 1 has itself risen to legendary status in the intervening years. Right out of the gate, the Air Jordan 1 was like forbidden fruit, having been originally banned by the NBA for breaking its “51% rule,” according to which all players’ shoes should be at least 51% white. Ironically, the Air Jordan 1, with its Nike swoosh logo and its high-top See More
First produced in 1984 for basketball legend Michael Jordan, Peter Moore’s original design for the Air Jordan 1 has itself risen to legendary status in the intervening years. Right out of the gate, the Air Jordan 1 was like forbidden fruit, having been originally banned by the NBA for breaking its “51% rule,” according to which all players’ shoes should be at least 51% white. Ironically, the Air Jordan 1, with its Nike swoosh logo and its high-top silhouette, couldn’t be worn by the very player whose name it bore during his rookie year of 1984. The following year, Nike took advantage of this and scored a tremendous marketing coup, introducing additional colorways like Chicago and Black Toe, which had more white in them. Royal Blue and Black/Red were other major colorways introduced during this time. The shoe’s outlaw status remained, making it a constantly and consistently desired item. Indeed, Nike would re-release the Air Jordan 1 in 1994, 2001-2004 and 2014-2019, calling these other versions the Jordan 1 Retro. Like the player who wore them, the Air Jordan 1 is a revered and unforgettable legend.