Nike LeBron 1

When LeBron entered the NBA in 2003, he took flight in the Nike Air Zoom Generation. Shop every colorway of the LeBron 1 now on StockX!


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In 2003, Nike tasked its famous design team to leverage Lebron James' early fame and sell LeBron 1 sneakers to fans while James was still in high school. See More
Nike's dream team of designers that included Tinker Hatfield, Eric Avar, and Aaron Cooper told James that they would design the most comfortable sneaker that he would ever wear. The teenager was already dubbed "King James," and soon, he would take his place beside icons like Michael Jordan. The silhouette of the LeBron I was inspired by the teen's chrome Hummer H2. One of the challenges for the design team was creating a shoe that could handle LeBron's size and aggressive playing style. They used a classic toe design and a distinctive collar panel with Nike's exclusive "Sphere Liner" technology to create a cushioned landing for the star. One of the favorite colorways among collectors is the 2018 release of the Nike Air Zoom Generation SVSM Retro in White/White-Metallic Gold Dust-Deep Forest. The 2018 Nike Air Zoom Generation Wheat Retro is another top seller. The style of the Nike LeBron 1 is unmistakable, and the shoe has become a classic for both its look and feel.