Founded by Johann Adam Birkenstock in 1774, Birkenstock is a German footwear company that's initial goal was to offer footwear to contour the wearer's foot, contrary to many of the flat-bedded shoes on the market at the time. It wasn't until over 100 years later that the cork footbed that is renowned today made its debut in the brand's footwear offerings, establishing the brand as a mainstay for comfortable shoes. In 1966, the brand was first brought to the United States and was initially sold in health stores. The woman who helped bring the brand to the US, Margot Fraser, positioned the shoe as a solution to foot ailments caused by strenuous wear of tight shoes. In the 1990s, Birkenstock made their way into the mainstream for their reputation of replacing damaged cork footbeds from wear, and from being worn by celebrities at the time. Now, Birkenstock is world-renowned for their high-quality footwear and constant collaborations with key players in current culture. Popular silhouettes include the Boston and Arizona, each frequently offered in a suede and cork construction, or with EVA foam cushioning. Birkenstock shoes have been the focus of collaboration from brands such as Stüssy, Rick Owens, Jil Sander, Dior, and KITH. Shop Birkenstock shoes in every size now on StockX.