I was born and raised in Tirol/Austria. I studied Geography in Austria and Sweden, and after my graduation, I moved to Berlin, planning to enjoy life a bit before working with geography. In addition to my formal education, I learned a lot about design, fashion, and style in Sweden, so I started doing fashion PR in Berlin for 3 years. In 2011, I joined Voo Store Berlin as creative director and head of buying, which was quite frankly a learning-by-doing job for almost 8 years. Not having a classical education in that field made us very independent and unique. Later, when we built a webshop, many people said, “that’s not how you do it.” but that made it special, I guess. In 2019, I started my position as creative director and buying for Highsnobiety.