Born of south London's irreverent skatepunk scene that evolved in the early 2000s, Lev Tanju's Palace brand, founded in 2009, now ranks among the streetwear label elite. An extension of his crew, the "Palace Wayward Boys Choir," Tanju aimed to weave working-class functionality with accents of the 90s UK garage and early noughties club scenes. 続きを読む
At first, fans could only grab Palace garb at a handful of London shops, like Slam City Skates and Supreme in London. Between 2012 and 2014, Palace pop-up shops attracted buyers with flyers advertising "fully untrained staff." The proof of concept worked, and in 2015, Palace opened its flagship store in London. Three more shops followed in Manhattan, Tokyo, and Los Angeles. Today, the brand maintains its unapologetically in-your-face attitude and continues to flourish with coveted releases and unique collabs. Fans still clamor for the Palace Ripped T-Shirt, one of the original offerings, and the Palace adidas Palace Juventus Authentic Fourth Jersey. Palace has made an undeniable mark in its short existence, and the brand shows every sign of continuing to ascend.