The Adidas Yeezy Boost 750 is a big deal. After the initial release we analyzed the weekend resell stats, which you can see here. We do this for a lot of big drops, but we rarely do a follow-up. This is one of the exceptions. The following is updated resell data for the Yeezy Boost from release through the end of March, broken down into seven weeks: Feb 8-14; Feb 15-21; Feb 22-28; Mar 1-7; Mar 8-14; Mar 15-21; Mar 22-31 (includes 9 days)
Let’s start with the headline: prices have risen steadily.
Key Insights:
- Average price has risen for six straight weeks, up 47% from its low point ($1,245 in Week 2) to $2,162 this past week.
- As expected, the majority of the volume occurred during the first few weeks. Week 2 had more sales than Week 1 because release day was a Saturday. The heavy volume during the first few months, when average price is still low, explains why the overall 7-week average price is only $1,470.
- 1,278 total pairs have been sold on eBay for a total of $1.88 million. Rumor is that only 9,000 pairs were produced. If true, that would mean that 14% have been sold on eBay. And another 100 are currently listed. Compare that to 1% of Jordans that end up on eBay and we can see why the Yeezy Boost is near the top of the Sneakerhead Significance rankings.
*For anyone following active Yeezy Boost eBay listings, $2,162 might feel like a low number. A quick manual review revealed 33 currently listed for $3,000 or more. This is not surprising. This is the root cause of the most common “criticism” we receive – i.e., that our prices are too low – and was the impetus for our deep-dive analysis: eBay Prices are a Lot Better Than You Think. The short of it is that eBay listing prices do not necessarily reflect what they sell for. In fact, it’s almost never the case. See for yourself:
Key Insights:
- People are asking a lot for their Yeezys – but they’re not getting it. The gap between listing price (unsold auctions) and sales prices (sold auctions) has grown considerably. In Week 6 the average listing price of unsold auctions was $3009, compared to an average sales price of $2099. This $910 gap represents a 410% increase from its low point of $219 in Week 2.
- It’s not a coincidence that during Week 6 – when the sold/unsold gap was the highest – that the number of unsold pairs was greater than sold pairs. If they’re priced too high, no one is going to buy them.
Key Insights:
- The distribution curve for the Yeezy Boost market is typical of most sneakers on eBay. It’s quite similar to the one we created for the Red October last year.
- We hand-checked it: There was an eBay auction that ended in a sale for one pair of Yeezy Boosts for $10,001. There was also a pair that sold for $9,100. We have no way of knowing whether these two sales were actually consummated, but given the rest of the market, it is certainly suspect. The same can be said for the $5,200 and $5,620 sales, as well
- Just under the visible outlier line we have a chunk of 39 auctions between $2,500-$4,070. 25 of these 39 sales occurred during Weeks 5-7, providing further support for the belief that these are likely legit sales. That, however, begs the inverse question: Are there low sales in recent weeks which we should question as potentially fake? There were seven sales in Week 7 for less than $1,500. That’s over 30% less than market average. Is that enough to label them as fakes and exclude them? Maybe. But probably not. Like the four high-end outliers, there are too many variables to make a conclusive statement, but we should definitely be aware of the issue.
Key Insights:
- 882 eBay sellers have sold at least one pair of Yeezy Boosts. 28 have sold at least four.
- One eBay seller has sold ELEVEN pairs of Yeezy Boosts in only seven weeks. The week-by-week sales breakdown for shantelsupergirl10 was: 2, 5, 1, 1, 0, 0, 2
- Of the 28 who sold at least 4 pairs, a majority of them (61%) had average selling prices less than market. Seven of these sellers had pricing at least 20% less than average. We don’t have enough data to come to any conclusions about who is selling fakes, but we certainly need to think twice about sellers like s.s.shop1 who sold seven pairs at 35% less than market.
Analysis note: We took a new approach to the price deviation analysis here by using “week sold” as the relevant time period to compare prices with the market average. Because the Yeezy Boost has been increased in price so quickly, having a week-by-week comparison was able to provide a more accurate assessment. For example, blaq_bear, the seller with the lowest pricing, sold two pairs of Yeezy Boosts at an average price of $800 in Week 5 – when the market average was $1,693. This represents a substantial deviation from the average (53%) – much more than if those pairs had been sold during Week 2, when the market price was only $1,245 (36% deviation).
Conclusion: The Yeezy Boost is limited. Resell prices will continue to rise unless and until Adidas releases substantially more pairs. If you really want one, either act quickly or pray the next color is more widely available. Check eBay listings for the Yeezy Boost 750 here to see the latest.
