The Comme des Garçons Play debuted in 2002 and features upgraded and unisex ready-to-wear designs. While emphasizing unisex attire, the minimalist collection is best known for its unique red heart emblem with bug-eyed eyes, developed by Filip Pagowski and featured across a variety of streetwear goods. The red heart is prominently featured on all the Comme des Garçons Play products and is considered the brand's logo. The brand offers an assortment of knitwear, including crewnecks, hoodies, cardigans, t-shirts, polo shirts, and more. The Comme des Garçons Play infuses classic with the bug-eyed heart emblem with numerous great collaborations between celebrities and brands, perhaps the most recognizable is the Comme des Garçons Play x Converse, which has the signature red heart logo on a Chuck Taylor design.
The Comme des Garçons Play logo is sometimes referred to as the Red Heart Logo or Red Heart Emblem, and it depicts a red heart with two eyes. The emblem appears in various shapes, sizes, colours, and patterns on the majority, if not all, of the apparel brand's products. Embroidered on the chest of a t-shirt, hoodie, or sweatshirt, the most common form of the Play emblem is a little red heart with black and white eyes.
The majority of The Comme des Garçons Play styles are available in men's, women's, and children's sizes. In contrast to other popular logo-centric streetwear labels, Play has made its inclusive offering the brand's focal point. Priority has been placed on making the Comme des Garçons concept accessible to all.