Boasting some of the game’s biggest names and a fashion capital as their home, Paris Saint-Germain is arguably the first football team to successfully build a brand with cred in the culture outside of football.
From their innovative partnership with Jordan Brand to celebrity fans such as Virgil Abloh, the French champions are quickly becoming one of the most talked-about sports teams on the planet. With the capital club set to return to action next month to continue their hunt for a first Champions League title, 2020 could be their biggest year yet.
Until then, stay Match Ready with some of PSG’s most iconic fashion moments as we discover what’s made them football’s most fashionable club.
Courtside At The NBA Paris Game
Photo by Reuters
The NBA Europe game moved from London to Paris for the first time this year, with the Charlotte Hornets taking on the Milwaukee Bucks. As you’d expect, a number of PSG players were spotted courtside dressed in the best heat from Jordan, Nike, and Off-White. But it was Kylian Mbappe who pulled out the biggest flex, with the France international star giving the world a first up-close look at the Air Jordan 1 Retro High Dior.
Celebrity Co-Signs With KOCHÉ
Photo by KOCHÉ
High-end streetwear label KOCHÉ remixed a selection of PSG jerseys for their SS18 collection. The range was seen on a number of celebrities over the following weeks, including Beyonce and Gwen Stefani. The Parisian powerhouses joined forces again last summer to host a fashion show that also saw the launch of the club’s official away jersey for the 2019/20 season.
Travis Scott Unveils PSG x Jordan Apparel
Photo by L’equippe/Darkroom
With an official PSG x Jumpman clothing range just a rumour at this point in time, it was Travis Scott that gave us the first glimpse of what might come. Days before an official announcement, La Flame took to the stage at Caberet Vert Festival in the Paris-branded swingman jersey, instantly sending the internet into hyperdrive and cementing Les Rouge et Bleu as football’s most fashionable club.
Kylian Mbappe Debuts Off-White Range
Photo by L’Officiel Hommes
As we mentioned back during the NBA Paris game, Kylian Mbappe is no stranger to introducing new heat. Look no further than when he took over the front cover of French magazine, L’Officiel Hommes, decked out in all Off-White, just days ahead of the brand’s football-inspired Mercurial collection launch. Doubling down on Mbappe’s reputation as one of football’s most fashionable players, the Frenchman debuted the Off-White Mercurial football boots that same week against Monaco.
A Hat-Trick Of collette Collaborations
Photo by Emma Prosdocimi/SIPA
Legendary Parisian boutique colette collaborated with PSG on a number of occasions before closing its doors back in 2017. The store initially hosted a launch event for the club’s new kit in 2015, creating co-branded scarves exclusively for attendees. A few years later, the brands linked again to celebrate the Rolling Stones’ No Filter tour arriving in Paris. The capsule included apparel and skateboards alongside a limited edition pair of Air Max 1s. PSG honoured the store during its closing celebrations by launching a colette blue and pink inspired version of their jersey.
Justin Timberlake Wears Air Jordan 5 PSG F&F
Photo by Rich Fury/Getty Images
Excuse the cringe creasing in the photo above. Justin Timberlake was heavily involved in the tease campaign of the Jordan x PSG collaboration, wearing a Jumpman and PSG branded jacket on stage in Paris in July 2018. A few months later, Timberlake rocked the F&F version of the Air Jordan 5 Retro PSG on stage at the iHeartRadio Music Festival in Las Vegas.
