January 30, 2015

Recap: 12 Days of LeBron 12

Back in September we teamed up with savant sneaker designer (and head ATL Hawks cheerleader) Larry Luk on a project for Finish Line called “12 Days of LeBron 12.”  In the days leading up to the launch of the LeBron 12, Larry and I conceived of twelve Cleveland-themed colorways – a.k.a. “CLEVEways”.  I created the storyline and wove in the sneakerheaddata.  He brought them to life.  The result was a 12-part / 12-day series on the Finish Line blog where we teased the following days post with a Cleveland-themed hint.  Below is a recap of that work, including every picture, every hint and a link to each original post.  Enjoy.

 

LBJ12 Mark Price

Day 1:  Mark Price

Interesting anecdote from this post:  Mark Price’s wife, Laura, got a hold of this post via a tweet . . . she LOVED it.  She spent the rest of the day tweeting and RT’ing the pic and blog.

Day 2 Hint:  California Penal League

LBJ12 Wild Thing

Day 2:  Ricky “Wild Thing” Vaughn

Day 3 Hint:  Coburn Haskell

LBJ12 Golf Ball

Day 3:  The Golf Ball

Day 4 Hint:  Clarence Crane’s rings

LBJ12 Life Savers

Day 4:  Life Savers Candy

Day 5 Hint:  LeBron’s favorite beef patty

LBJ12 Stensons

Day 5:  Swensons Burgers

Day 6 Hint:  o = aw after church

LBJ12 Dawg Pound

Day 6:  The Dawg Pound

Day 7 Hint:  Positive 365 Days

LBJ12 Goodyear

Day 7:  Goodyear Tire & Rubber Company

Day 8 Hint:  Lifetime club record of 16 wins, 35 losses

LBJ12 Forrest Citys

Day 8:  Cleveland Forest Citys

Day 9 Hint:  Cuyahoga heat

LBJ12 River Fire

Day 9:  River on Fire

Day 10 Hint:  Pete and Mike’s frozen dairy dessert

LBJ12 Mitchells Ice Cream

Day 10:  Mitchell’s Ice Cream

Day 11 Hint:  A French theologian and an English philosopher

LBJ12 Calvin and Hobbes

Day 11:  Calvin and Hobbes

Day 12 Hint:  Ieoh Ming P. on Erie

LBJ12 Rock and Roll HOF

Day 12:  Rock & Roll Hall of Fame

Finally, we leave you with the one piece held back from the Finish Line blog…the LeBron 12 What The CLEVEway:

LarryLuk_LeBron12_All_CLEVEways

Thanks again to Larry Luk for working with us on this.  It’s always a pleasure to create something fun with him (see:  The Color of Sneaker Money and Sneaker Math).  So if you see him on the street make sure to show him some love.  And don’t worry, you’ll have no trouble recognizing him, he’s the (only) guy wearing a Kyle Korver Threezus t-shirt.

What do you think?  Which LeBron 12 CLEVEway is the best?  Which hints did you get?