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Notwoways is an emerging and up-and-coming sneaker brand based in East London. The brand is extremely trendy and prides itself on its economical price point, sustainability, technicality and fashion forwardness.

Callum McGinley (aka Callux, one of the UK’s most well-known YouTuber’s, with more than with 1 billion views worldwide and 3.5 million subscribers) and Rockwell Princely (a University for the Creative Arts and London College of Fashion graduate and Pull&Bear alum) launched the brand in 2020. With successful careers as individuals, it certainly makes sense that the two would come together to collaborate on a successful shoe brand.

Although a brand in its relative infancy, notwoways has experienced quite a bit of publicity. They have been featured in publications such as Nice, Hypebeast, Culted, and Noctis. They also retain a loyal customer base, including high-profile patrons such as soccer players Morgan Gibbs-White and Angel Gomes and NBA player Wilson Chandler. As McGinley puts it, notwoways’ purpose is to create incredible and technically advanced functionality, with a dedication to providing consumers with a sneaker that uniquely blends affordability, style, and comfort, while also focusing on quality.

One of the most recognizable things about the notwoways sneakers is the design. The sneaker brand effortlessly combines components of technical and skate shoes to help it stand out in the crowd of a competitive footwear market. Attention to detail is also a pillar for the brand, and they are constantly ideating and innovating with new technology and materials for their shoes. This helps keep the brand's look and feel fresh. Make sure to get your pair fast, as these shoes, like the notwoways Exuberance are known to sell out quickly!

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notwoways Foams Blue

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