This past Saturday, the crew from No Vacancy Inn made serious waves with the much-anticipated release of their Water & WiFi New Balance 990s. The momentous occasion was celebrated with an ephemeral space in Los Angeles allowing people to pickup their pairs, check out books from arcana books, vintage from pleaseandthankyoustore, and collectibles from salvaregoods. If you were caught sleeping on this event, you can relive it all through the pics below (shout out johnsonjerald), and queue up the DJ set on Soundcloud.
But it doesn’t stop there, we’re partnering with No Vacancy Inn for a giveaway that ties directly into the shoe, and brand’s messaging. In an effort to stress the importance of education and survival, we’ve teamed up with the brand to giveaway two pairs of sneakers. To enter, head to our IG post below.
For the uninitiated, No Vacancy Inn was created in 2015 by Acyde & Tremaine Emory (Denim Tears) and later welcomed Warner Bros SVP of A&R Brock Korsan as a partner. In their own words, No Vacancy represents “the ethereal hotel in our minds, the factory, Hotel Chelsea on wheels.” And where most brands stick to a specific run of items, NVI purposefully represents the opposite. Sometimes it’s clothes, sometimes it’s a DJ set, sometimes it’s a pop-up space. It could be food, books, podcasts, parties, the point being that No Vacancy Inn can be everything and nothing all at once.
But their New Balance 990v3 collaboration is just different, creating buzz across the internet in a big way for the past couple weeks. To the NVI crew, the thought process behind creating the shoe was simple: How do they make a shoe demure yet loud through the use of color and materials at our disposal? A shoe that can stand out but blend in so it can be worn every day without any thought but with very heavy intention.
Most notably though is the “Water & Wifi” embroidery on the heel that continues one of the brands ongoing messages, or better yet, a very honest metaphor for the two things we all need: nature & technology, health & knowledge.
So don’t miss your shot at winning a pair of these legendary NBs. Hit the gram ASAP to enter.
