StockX Launches First-Ever Digital StockX Day, a Four-Day Customer Celebration

Published Jun 7, 2021 - Press Releases

 — Global event includes buyer and seller promotions, product releases and panel conversations with industry experts, artists and influencers — 

  — In celebration of StockX Day, the company’s latest data report highlights the rise of unconventional investments including sneakers and collectibles  —

[DETROIT] June 7, 2021 — Today, StockX kicks off the first-ever digital StockX Day, a four-day event featuring exclusive product releases, promotions and interactive programming. From June 7 through June 10, StockX will hold daily panel conversations and unlock new product drops and promotions. The first StockX Day was held in 2017 as a physical event for buyers and sellers to connect in person at StockX HQ in Detroit. This year’s event marks the platform’s first foray into an immersive digital, multi-day activation.  

“Our goal with this reimagined StockX Day is to keep the spirit of the original customer event, but to make it a more inclusive digital experience with timely conversations, product releases and promotional offerings that are open to every StockX customer,” said Deena Bahri, StockX CMO. “We’ve grown and evolved, and so have our customers. Throughout this four-day activation, we’re acknowledging where StockX has been and how the space has evolved — all while celebrating the millions of customers around the world who are shaping current culture today.” 

StockX customers, artists, industry experts and other thought leaders from around the world will come together for four consecutive days of panel discussions. The hosted conversations will dive into topics ranging from sport and culture, to entrepreneurship and alternative investments. Featured panels and speakers include: 

  • June 7 at 6 – 6:45 PM ET: Quarantine Style: Collectible Objects & Home Goods
    • Panelists include: Benjamin Gott, founder of Benjamin Edgar; Louis De Guzman, artist; Dennis Todisco, founder of Outfitgrid; moderated by StockX senior economist, Jesse Einhorn. NOTE: Additional panelists to be confirmed.
  • June 8 at 6 – 6:45 PM ET: The Future of Retail
    • Panelists include: Vic Lloyd of Fat Tiger Workshop; Neil Wright, head of collaborations and experiential at Complex; and Nathan Isaacson, GM of digital and lifestyle at New Balance; moderated by StockX vice president of cultural marketing, Tom Woodger.
  • June 9 at 5 – 5:45 PM ET: Next Gen Investments
    • Panelists include: John Kernan, managing director and research analyst, Cowen Investment Bank; Nic Wilkins, StockX seller; Vernon Simms, StockX seller; Reggie Wade, producer and reporter, Yahoo Finance; moderated by StockX senior economist, Jesse Einhorn. 
  • June 10 at 3 – 3:45 PM ET: More Than A Game: E-Sports Influence on Current Culture 
    • Panelists: Jess Tillyer, chief brand and experience officer at re-inc; Hillary Gilmore, head of partnerships at 100 Thieves; Chris Erb, founder of tripleclix; moderated by StockX director of global sports and entertainment marketing, Jerry Gaines.

The ‘Next Gen Investments’ panel taking place on June 9 will feature insights from StockX’s latest monthly ‘Big Facts’ which published today. The latest installment of the data report spotlights the rise of nontraditional investments, revealing indexes that show the price appreciation of two top-selling sneaker silhouettes — the Air Jordan 4 and the Nike Air Max 1 — as well as the performance of vinyl figures from contemporary artist KAWS and PSA 10 graded basketball cards. As a generation of consumers, collectors and investors seek out new investment opportunities, they are fueling the convergence of consumer goods and tradable assets, and creating unprecedented growth in this space. According to a recent survey conducted by The Harris Poll on behalf of StockX, 23% of US adults have purchased or plan to purchase limited-edition sneakers in 2021, and among them, 37% say they are motivated by the investment opportunity.

Highlights from the promotional lineup include a site-wide buy-to-win promotion and chances to win the J Balvin x Jordan 1 Retro High and a Sony PlayStation 5 Blu-ray Edition Console. 

For more information on StockX Day 2021, visit https://stockx.com/lp/stockx-day-2021. To attend a StockX Day panel, join the official StockX Discord server. 

About StockX

StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel, electronics, accessories, and collectibles. StockX’s powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach brings unparalleled access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on fair market value. The StockX platform features hundreds of brands across verticals including Jordan Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton, Gucci; collectibles from artists including KAWS and Takashi Murakami; and electronics from industry-leading manufacturers, Sony, Microsoft, Nvidia, and Apple. Founded in 2016, the company employs more than 1,000 people in 14 offices and authentication centers around the world, and facilitates sales in more than 200 countries and territories. Learn more at www.stockx.com. 

###