StockX Appoints Nick Karrat as Chief Marketing Officer

Published Oct 10, 2024 - Company News

DETROIT, October 10, 2024 — StockX today announced Nick Karrat will join the company as its new Chief Marketing Officer (CMO). In his role, he will be responsible for the oversight of StockX’s brand marketing, integrated marketing, performance marketing, creative and product marketing across the globe, and will drive the company’s overarching consumer-facing strategy. 

“Nick’s experience leading high-performing marketing teams in the e-commerce landscape makes him a valuable asset to our business,” said Greg Schwartz, Co-founder, President, & COO at StockX. “His vision aligns perfectly with our goals, and his leadership will be instrumental in navigating the next phase of our growth. Together, we look forward to creating meaningful brand connections with the millions of customers StockX serves around the world.”    

Karrat’s extensive experience in building global brands, growing revenue, and leading high-performing marketing teams makes him a valuable asset to StockX. His leadership and experience across consumer products and marketplaces will be instrumental in helping drive growth and elevate customer experiences across all channels.

“I’ve been buying Jordans since the 80s, so having the opportunity to combine my work and passion makes this a dream role,” said Nick Karrat. “As a long-term StockX customer, I admire how the platform rewrote the rules of commerce, and changed how people buy and sell online. I’m excited to join the talented team to help further cement StockX’s position in current culture and focus on its mission to empower everyone to trade what they love.” 

Karrat joins StockX from lifestyle brand, Tommy John, where he was CMO and helped the company scale from one of the early standouts in the direct-to-consumer (DTC) movement to a leader in the industry. Additionally, he brings deep experience in how brands can effectively connect with their customers in new and meaningful ways, with past roles leading marketing at Boll & Branch and Plated, and holding leadership and advisor positions at companies including Villanova School of Business, Myro, AT&T and Citi.

About StockX

StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel, accessories, electronics, collectibles, trading cards, and more. StockX’s powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach affords access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on market value. The StockX platform features hundreds of brands across verticals including Jordan Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton, Gucci; collectibles from brands including LEGO, KAWS, Bearbrick, and Pop Mart; and electronics from industry-leading manufacturers Sony, Microsoft, Meta, and Apple. Launched in 2016, StockX employs 1,000 people across offices and verification centers around the world. Learn more at www.stockx.com.