StockX to Pre-Release Skechers X Doja Cat Doja’Lite Sneakers Ahead of Global Launch

Published Sep 21, 2023 - Company News

 – Limited-run release to drop exclusively on StockX on September 21 –

StockX has joined forces with award-winning global artist Doja Cat and footwear brand Skechers®, to exclusively pre-release the rapper/singer’s new Skechers x Doja Cat Doja’Lite sneakers. Inspired by the iconic Skechers D’Lites® style, Doja’s modern take on the silhouette drops on StockX today, September 21 at 12 PM ET, exactly one week ahead of its wider launch on Skechers on September 28. 

“As the marketplace for current culture, StockX is committed to providing access to of-the-moment products, artists, and trends,” said Deena Bahri, CMO at StockX. “Today’s consumer continues to lean into the nostalgia trend and we couldn’t be more excited to partner with Skechers — a brand with a rich history of conversation-driving collaborations — to help release a product that not only draws inspiration from the recently revived Y2K aesthetic, but also pulls at the heartstrings of those of us who grew up wearing the Skechers D’Lites of the early aughts.”

Priced at $125 USD, Doja’Lite sneakers blend aspects of the heritage Skechers upper on a rugged modern bottom with quality materials and colors selected by Doja Cat. Styles in the capsule offer unique details like translucent pearlized or marbleized metallic lugged outsoles, premium leathers including snake-embossed patent or genuine suede. The StockX pre-release features two of five colorways from the Doja’Lite collection: black and white. 

Doja Cat said of the release: “Starting September 21 at 12 PM, you can grab a pair of my new Skechers Doja’Lite sneakers on StockX while listening to my new album Scarlet. I am excited to share part of my world with my fans.” 

The drop will include limited quantities of both the black and white pairs in women’s sizing, which will be available until supplies last. Customers will also see the campaign come to life at StockX’s brick-and-mortar Drop-Off locations around the world. Beginning September 21, the online platform’s physical sites will feature retail displays designed to celebrate the partnership and build excitement around the highly-anticipated September 22 release of Doja Cat’s new album, Scarlet. For more information or to purchase a pair, visit StockX.