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Founder Kihachiro Onitsuka began Asics in 1949 in Kobe, Japan. The brand name is an acronym that conveys ideas about the health of the body and the soul. See More
Although Asics began as a company focused on crafting basketball shoes, Onitsuka recognized the need to bring quality athletic footwear to other markets. JELENK, GTO, and Onitsuka Tiger forged a partnership to become what is known today as the Asics Corporation. Asics shoes continue to grow and innovate as times change. Ronnie Fieg, owner of his own lifestyle brand and a prominent figure in the footwear industry, has designed many of the top-selling sneakers under the Asics brand. Sneaker silhouettes such as the ASICS Gel-Kayano 5 Ronnie Fieg Oasis in White/Red Gold incorporate modern technological advancements while maintaining classic sneaker lines. The popular Gel-Kayano 5 360 Awake NY Silver is part of a collaboration between Asics and Angelo Baque, another prominent designer. The company re-issued a full product run of ASICSTIGER sneakers starting in 2015 as a way to meet the demands of sneaker fans who expressed great interest in living the sports lifestyle every day.