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Heron Preston

Heron Preston clothing brand released its firststreetwear collection in 2017. Streetwear culture has a significant effect onHeron Preston's designs, which blend high fashion with urban aesthetics. Boldlogos, industrial accents, and utilitarian elements are frequently seen on hisclothing. The company has produced a variety of clothing from T-shirts,hoodies, and caps to tracksuit bottoms and trainers, and has collaborated withvarious brands and artists, including Nike,Carhartt, NASA, and Levi's. These collaborations have resulted in unique andlimited-edition collections that blend the distinct styles of both partiesinvolved.

Given that workwear serves as the primary source of inspiration for the NewYork-based designer, Heron Preston's partnership with Caterpillar (CAT) ofconstruction equipment makes perfect sense. Preston pays homage to the brand'shistory by disassembling and reassembling items like T-shirts, caps, and tracksuitbottoms and emblazoning them with the instantly recognisable CAT emblem. Thebrand's other collaboration was with Calvin Klein, working beyond theparameters of its own label. This vast collection consisted of safety orangeboxer underwear. Think oversized denim and caps accented with exposed labelembroidery with a modern twist.

Additionally, the brand also partnered with the American Denim expert, Levi's,creating a summer/spring collection known as “MISTAKES ARE OK”. Thepartnership, as implied by the name, promotes anomalies, through unconventionalclothing embellished with misplaced patches, asymmetric designs, and warpedpockets. When you are considering buying your streetwear apparel from HeronPreston, know that every product’s style and design varies due to this vastcollaboration, but our current favourite is the T-shirt collection with uniqueprints, just like the HeronPreston Split Herons Oversized T-Shirt in black multi.

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Heron Preston H&M Reversible Hoodie Black

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£48