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Founded in 2010 in Zurich, Switzerland by Olivier Bernhard (an Ironman champion), David Allemann and Caspar Coppetti, On is a sportswear and athletic shoe brand. The company has become increasingly popular in recent years, and is currently available in more than 55 countries and sold by over 6,000 retailers. Although it owns 40% of the running shoe business in Switzerland, the United States is actually the brand’s largest market, even with owning only 6.6% of the category.

CloudTec, found on pairs, like the On Running Cloud 5 All Black is On’s patented design and technology for its athletic shoes. Cloudtec is a proprietary cushioning that makes the landing easier while simultaneously preparing the wearer to take off again. The secret is in the "clouds" beneath each On shoe. The brand’s flagship product, the Cloudracer, was released in 2012 and has been worn by the likes of Nicola Spirig, a Swiss triathlete and Olympic gold medal winner.

On’s primary goal with its line of athletic shoes is to transform the feelings, emotions, and sensations of its consumers feel when running. They believe truly amazing things happen when people get out and move. The brand believes that when we run, and when we run the right way, we become absorbed in the moment, become inspired, and dare to dream. The brand is continuing to innovate and change the future of running in its lab in Zurich today. It may have begun in the Swiss Alps, but its influence can be seen all over the world.

Whether you’re looking to make a statement at the gym or give your knees some much-needed support, On’s got you covered. And if you are looking different sneaker options StockX has your back.

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On Running Cloud 5 All Black

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