ASICS

ASICS is a globally renowned brand for athletic footwear and apparel. It has consistently been one of the top Japanese apparel brands since its inception in 1949. The acronym ASICS stands for “Anima Sana In Corpore Sano" which translates to “a sound mind in a sound body," and that sums up the ethos of the company, which is rooted in the belief that physical health and mental well-being are interconnected and have a direct effect on performance.

ASICS is renowned for its commitment to providing high-performance athletic shoes through heavy investment in research and development to design footwear that provides optimal support, cushioning, and stability for athletes in various sports. They incorporate various technologies into their shoes to improve performance and enhance comfort. For example, the ASICS Gel-NYC line of shoes incorporates ASICS’ Gel technology into the sole unit to provide responsive cushioning and impact protection on the foot during running activities. Other technologies used on ASICS shoes include FlyteFoam, Trusstic System, and Impact Guidance System (IGS), which are aimed at improving cushioning, stability, and overall performance.

ASICS has also collaborated with several brands, designers, and retailers on various releases, including limited edition ones to celebrate various events in pop culture. For instance, ASICS has collaborated with Bodega, a Boston-based retailer, to release a series of sneakers featuring playful and unexpected design elements as seen on the ASICS Gel-Mai Bodega Underground and the ASICS Gel-Lyte V Bodega Get Wet Pewter. Other notable brands to have collaborated with ASICS include KITH, BAIT, Concepts, Atmos, and Packer Shoes among others.

ASICS sneakers can be styled with a variety of outfits depending on the occasion and weather. For a hot summer day, the ASICS Gel-Lyte V pairs well with a decent pair of shorts and t-shirt for men, and a short skirt or sundress for women.