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The Van Doren brothers opened the Cali-rooted skateboarding sneaker shop in 1966. Today, Vans is an "off the wall" apparel brand beloved the world over. See More
In 1966, alongside his brother Jim, Paul Van Doren and two other partners opened The Van Doren Rubber Company in Anaheim, California. At first, they only sold the slick and simple low-top sneaker now cherished as the Authentic. Over time, the Z-Boys from Dogtown had adopted the brand, and it caught fire in the skateboarding community. Before long, Vans became synonymous with renegade individualism, and the iconic brand cemented itself as a cultural talisman for the skatepunk scene. Through the years, Vans has expanded its reach and collaborated with myriad skaters, athletes, and musicians on signature silhouettes. The Vans x Odd Future featured the hip-hop collective's doughnut logo. The vibrant Vans Old Skool Yacht Club sneakers pay homage to their SoCal aesthetic and are one of the brands more popular kicks. Vans has always clung close to its roots and maintains partnerships with skate icons. For decades, Vans has sustained its swagger and never veers from its original vibe.