The Jordan Brand created the Air Jordan 1 Mid Dia de los Muertos to honor the famous Mexican holiday, the Day of the Dead. The design utilizes color and graphic patterns to pay homage to Mexican customs.
The Air Jordan 1 Mid Dia de los Muertos references the traditional flowers that grow all over Mexico. The shoe features a three-color palette of yellow, fuchsia, and white. On both sides of the shoe, there is the classic Nike Swoosh logo. The logo, however, is accentuated by textured stitching that gives these sneakers a unique look. On the toe, text reading "Para Mi", or "For Me" in English, is printed in yellow. A white midsole and fuchsia outsole completes the design.