A Bearbrick is a limited-edition toy designed and produced by MediCom Toy, a toy manufacturing company with a wide range of figure lines and collections based on anime, manga, and global pop culture characters. The name Bearbrick originates from the fact that the collectible is a cartoon-style depiction of a bear and it is a variation of the company’s Kubrick design.

Bearbricks are available in different sizes and are sold in series with two drops annually. Each Bearbrick figure is a humanized plastic bear with nine parts: head, hips, torso, arms, hands, and legs. The parts allow for various points of articulation, including a swivel head, a swivel waist, ball joint arms, ball joint legs, and swivel wrists. Over the years, MediCom has released a number of Bearbricks in collaboration with several brands, notably Bape, Undercover, Chanel, Steven Harrington, Karimoku, mastermind, Emotionally Unavailable, KAWS, Keith Haring, Banksy, and Lancôme.

The Bearbrick X Marvel partnership is one of MediCom’s best-selling collaborations. Some of the notable collectibles that have resulted from this partnership include the Bearbrick x Marvel x Cleverin Black Panther Air Freshener Black, Bearbrick x Marvel x Cleverin Spider-Man Air Freshener Red, and the Bearbrick x Marvel x Cleverin Captain Marvel Air Freshener Red. The Bearbrick X KAWS collaboration is another popular collaboration. Over the years, this collaboration has brought about figures such as the KAWS Companion 5th Anniversary Bearbrick 70% Grey, KAWS Bearbrick Dissected 400% Brown, KAWS Originalfake 6th Anniversary Bearbrick 1000% Red, and KAWS NexusVII Wooden Bearbrick 400% Black.

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