ADER Error is a Korean fashion and streetwear clothing brand founded in 2014, which calls Seoul its home base. However, part of the company's image is the anonymity of its crew, the term for their design collective structure of multiple creatives collaborating as a whole. The crew consists of Koreans based in major cities, including Paris, New York, and London.
The brand's name stems from an acronym meaning aesthetic and drawing, with “ER" at the end. The "ER" combines with "AD" to create a verb meaning those who draw on aesthetics. Error communicates the crew’s affinity for imperfection. The ADER Error aesthetic combines streetwear signatures like denim and t-shirts with sophisticated construction techniques, creating a look that fuses high and low. Styles like the ADER error x Zara Oversized Patchwork Knit CardiganMulticolored, created in collaboration with Spanish retailer, display this design custom through dangling threads and intentionally mismatched knits.
ADER Error’s designs can be found in some of the world’s top independent boutiques, such as Kith in New York and Los Angeles and Bodega in Boston. This exposure has led ADER Error to attract the attention of other major brands, thanks to their design philosophy of color ideology with a technology obsession. Brands such as Converse and Bearbrick have sought AE's unique perspective. Whether ADER Error is reinventing footwear or creating an unmistakable collectible figure, the brand’s symbolism and intention are always front and center.
